Balad Beauty and the Beast

In Jeddah’s Al-Balad, time folds between memory and myth. Carved roshan windows lean over stone walls, while strings of light ripple like music above. At the edge, waves of fabric rise — violet, restless, alive — a stage where veiled beauty meets the beast of modern rhythm. This is not only architecture. It is a cultural love letter, adorned with gemstones and fabric, rooted in heritage yet daring to dream anew. A tale of contrast: tradition and transformation, stillness and pulse, Balad as both memory and performance — a city forever reimagining itself.